For those of us who buy a lot on Amazon, the reviews of all the books can be very helpful, but also quite difficult to wade through and sort out the reviews worth taking seriously. Many authors and publishers a rumored to place reviews on their own book, trying to bump good reviews to the top, or skew the ratings upward. Believing other reviews is a potshot. It is always helpful if you can see other books reviewed by a reviewer to see if here is a pattern you can agree with. Often this is not possible though.
Also helpful is the feature showing what other books were bought by people who bought the book you are looking at. This at least give a sense of actual similarities to other books you may know.
The best situation, of course, is when there is a reviewer you have grown to be familiar with and trust. I do not myself keep a long list of such reviewers, as I have never taken the time to tax my weak organizational skills to do so. I have a couple, though, that when I see them I know that their tastes and sensibilities are close enough to my own to trust them. Now that I am organizing my thoughts on blogs, though, I can list some.
Now, there is nothing inherently special about being a top reviewer on Amazon. The benefit as I see it, from a reader/buyer standpoint, is simply that you are much more likely to actually run into one of these people when examining a book in the future.
One of the “Top 100” reviewers on Amazon is E. R. Bird ("Ramseelbird"), who has reviewed over 1250 books. She concentrates on children’s books, and her Amazon reviews can be found HERE
. Reliable reviews such as this are important for parents (like me) who really want to find and make available for their kids a wide variety of stimulating, quality books in all genres. So I am careful to remember her Amazon nickname and pay attention if I see her opinion.
I also serve on the board of my local library. Very few of the public libraries in my areas actually have librarians running them or working there (we have a tri-county library system, and librarians are available to support our town libraries from the central office in Plattsburgh). When making recommendation on what our library should buy, I enjoy having resources that go beyond what I already know my own children enjoy and would benefit from.
She also has recommended books lists (Listmania) on Amazon HERE
and looking at those led me to her blog, which I am sure I will never have time to fully read. She reviews a book every day there.
Then there are the science fiction reviewers. It is enormously difficult to get much agreement about what is worthwhile science fiction. There are some reviewers, such as Patrick Shepherd ("hyperpat”)
, who I can at least read and know what kind of filter to use. I agree with a lot of his ideas, and am able to recognize opinions that I likely will not agree with.
Reviewing across many genre is B. Capossere
. If I see his take on a book I am likely to trust it, at least more than your average, random reviewer.
While it is interesting to see who is rated “top 1000” reviewer or “top 100” or whatever on Amazon, it is by no means a good criterion to use when deciding if the review has merit. I have seen many reviews I agree with by a top reviewer, only to discover upon delving more deeply in the person’s reviews that I am cringing at some of the ideas and comments.
Then there was the time I read a review I agreed with only to discover it was written by a person I knew a long time ago in another context (before Amazon.com even existed). This was a person I (to my shame, I know) had no respect for and would stop listening to as soon as he started speaking. Needless to say, I was psychically unable to give an impartial read any more of his reviews. How he got to be a top reviewer left me boggled, with my sense of worldly order badly disturbed.
Anyway, I try to look out for similar names to trust or keep track of in other genres as well. I am always happy to of other trustworthy, favorite reviewers. Let me know your favorites if you have any, and tell me why they are your favorites.